THE COMPANY

 

Linda Roth Associates provides creative connections through media relations, marketing initiatives, community outreach and special events to put your company on the map.

Twenty years ago, Linda Roth started a publicity, promotion and marketing company geared to the hospitality and restaurant market. Her noted expertise in the hospitality arena has allowed LRA to expand into hotels, restaurants, fitness centers, and non-profits. The main emphasis of LRA is client relations and results.

 

LRA works with each client to establish and customize an individual strategy tailored to suit its specific needs.


From product introductions to restaurant openings to charity events, a proven method for a successful campaign always includes neighborhood marketing, a strategic part of clients marketing plans. LRA has also earned a consistent record in securing local and national publicity in print, broadcast and online media.


Non-profit organizations that LRA works with include: Cheney Cardiovascular Institute, Knock Out Abuse Against Women and Capital Area Food Bank.

LRA coordinates product introductions within the hospitality industry and organizes campaigns to boost sales for products and services. LRA's impressive roster of clients and accomplishments have earned the company a reputation as a one-stop-shop for strategic planning, creativity, organization and most importantly results.


These accomplishments include the grand openings for noted restaurant groups such as Morton's of Chicago Restaurant Group, Sodexo’s Retail Brand Group, Lettuce Entertain You Enterprises, Brinker International and Carlson Restaurants Worldwide, and the grand openings of noted fitness centers, including Equinox Fitness, and the Sports Club/LA in Washington, DC.

The staff of LRA is active in the American Marketing Association, Destination DC, International Foodservice Editorial Council, Les Dames d'Escoffier, Restaurant Association Metropolitan Washington and Washington Area Concierge Association.

by Tasty Concepts