FOR IMMEDIATE RELEASE
Contact: Anthony Hesselius
Linda Roth Associates, Inc.
Phone: +1 (703) 417-2703
anthonyh@lindarothpr.com
La Palina Cigars Re-Launched
Founder’s Grandson Reveals Remarkable History and Taste
Washington, DC (May 17, 2010)—In June 2010 William C. (Bill) Paley will re-launch La Palina, a storied cigar brand famously linked to the early and fortuitous beginnings of CBS Broadcasting, originally founded by Bill’s father, William S. Paley. The brand debuts with the introduction of the “1896” Limited Edition cigar, fittingly dedicated to Paley’s grandfather, Samuel Paley, who founded the Congress Cigar Company in 1896. It was William S. Paley’s interest in promoting La Palina through the use of radio advertising that led him to the broadcasting business.
La Palina literally translates to “The Paley Lady” and was named for Sam’s wife, Goldie Drell Paley. Also the company’s most fashionable brand, La Palina was popularized by the image of Goldie in Spanish costume on the interior and exterior of the box. “With the revival of La Palina, a family tradition continues,” said Bill Paley, who sought to create a superb cigar to offer his guests at Lightbourne House, the family compound on Nassau in the Bahamas.
La Palina premium handmade cigars are a marriage of the finest tobacco leaves, aged, fermented, selected and blended by master artisans. The “1896” Limited Edition is a blend of Nicaraguan and Honduran tobacco with an Ecuadorian wrapper and a Costa Rican binder. The first “1896” to be introduced is the “Sam” signature cigar (4.75 inch; 52 gauge) which retails for $19 per cigar or $190 for a box of 10.
The Family Series will be introduced later this year consisting of four cigar formats to include:
- The “Pasha” – a tribute to Bill’s father, William S. Paley. Though known as “The Chairman” at work, he was jokingly known as “Pasha” at home (7.25 inch; 50 gauge; unfinished foot);
- The “Babe” – dedicated to Bill’s mother Babe Paley, a noted fashion icon, socialite and inductee to the Best Dressed Hall of Fame (5.25 inch; 50 gauge);
- The “Alison” is dedicated to Bill’s wife Alison VanMetre Paley whose support and encouragement made the La Palina revival possible (6.5 inch torpedo; 52 gauge);
- The “Little Bill” is named for Bill Paley as it was the name used to distinguish him from his father (4.5 inch; 52 gauge).
All of La Palina’s cigars will be available at high end tobacco retailers around the country. For more information on purchasing La Palina Cigars please contact +1 (877) 812-0150 or e-mail info@lapalinacigars.com. For print quality images or more information contact Anthony Hesselius at +1 (703) 417-2703 or anthonyh@lindarothpr.com.
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